JOB DESCRIPTIONS

As a PR & KOL Assistant Manager, you will be responsible for cultivating and leveraging strategic relationships with media partners and influencer networks to maximize brand visibility and customer engagement. In addition to executing day-to-day activities, you will support the Brand Marketing Team in strategic planning, campaign execution, and performance evaluation. This role requires in-depth knowledge of fashion trends, a strong network of media and influencer contacts, and the ability to lead initiatives, negotiate high-value collaborations, and ensure that all efforts align with our brands’ prestigious image.

RESPONSIBILITIES:

Strategy & Planning

• Contributes to the development of PR and KOL strategies aligned with brand objectives and campaign goals.
• Conduct market and trend research to support strategic planning and optimize campaign impact.
• Propose new partnership opportunities and suggest improvements to enhance ongoing initiatives.
• Support overall communication plans to ensure brand consistency and effective message delivery across all PR and KOL activities.

Media Relations

• Identify and engage with key media outlets to maximize brand exposure and ensure PR efforts align with marketing strategies.
• Build and maintain strong relationships with fashion editors, journalists, and media representatives.
• Manage and negotiate media bookings, placements, sponsorships, interviews, and inquiries.
• Collaborate with the PR Content team to develop high-quality press releases, media kits, and promotional materials for product launches, events, and brand news.
• Monitor media coverage and provide regular reports on campaign performance and outreach effectiveness

Influencer Relations

• Research and identify key influencers across relevant sectors who align with the brand’s luxury positioning and target audience.
• Establish and maintain strong relationships with influencers to drive collaborations and branded content initiatives.
• Negotiate contracts and ensure effective, mutually beneficial partnerships.
• Oversee influencer campaigns including content planning, execution, and logistics.
• Track campaign metrics, engagement, and ROI to assess effectiveness and optimize future collaborations.
• Other: Additional tasks may be required following business needs

Qualification:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related fields

Experience:

• At least 3–4 years of experience in media relations, influencer marketing or public relations.
• Have an extensive network with media partners, KOLs, preferably within the luxury fashion industry.

Skill/ competence:

• Strong negotiation skills and experience securing high-value deals.
• Deep understanding of fashion trends, luxury market dynamics, and brand positioning
• Excellent communication and interpersonal skills with a knack for relationship-building

BENEFITS

• Attractive Compensation: Competitive salary package, including fixed 13th-month salary.

• Health & Well-being: Comprehensive healthcare insurance.

• Career Growth: Annual performance reviews, training programs, and internal rotation opportunities to support your development.

• Exclusive Employee Benefits: Enjoy 20–50% discounts on DAFC products and access to special internal sales events with exceptional offers on luxury items.

• Workplace Experience: A professional, creative, and well-equipped working environment where you can explore the world of luxury fashion.

• Team Culture & Engagement: Be part of a vibrant company culture with happy hours, team-building activities, year-end celebrations, and more.

• Luxury Industry Exposure: A unique opportunity to work in Vietnam’s premium fashion retail sector, surrounded by iconic global brands