JOB DESCRIPTIONS

ROLES:

• The CRM Supervisor will be responsible for overseeing the development and execution of the CRM strategy to foster customer loyalty, enhance customer experience, and increase retention in line with the luxury positioning of DAFC and all the brands within DAFC portfolio. This role involves leveraging customer data to create personalized communication, implementing trade promotion programs and customer engagement campaigns, and managing the loyalty program to drive high-value customer retention.

 RESPONSIBILITIES:
Client Engagement:

• Devise and implement tailored strategies for VIP clients and various membership levels to enhance their engagement and loyalty.
• Maintain and nurture existing client relationships while actively reactivating sleeping clients.

Data Management:

• Utilize data-driven insights to segment the customer base for targeted marketing campaigns, enhancing client engagement and sales.
• Conduct thorough data analysis to identify trends, opportunities, and areas for improvement.

Client Experience Management:

• Collaborate closely with brand, retail, and marketing teams to optimize every touchpoint with clients, both online and in-store.
• Lead and implement initiatives that ensure consistency and excellence in the client experience across all channels.
• Develop and execute innovative client-focused programs and events.

Trade Promotions & Events:

• Plan and execute generic trade promotions, such as end-of-season sales, Black Friday, Tet, and more, to drive sales and engage clients.
• Organize and manage trade events, including private sales and exclusive events, creating unique shopping experiences for our clients.

Others: follow other requests and assignments from Line Manager based on business needs 

REQUIREMENTS

• College or University Degree
• Proficiency in SQL, Python, Power BI, MS Office (Word, Excel, PowerPoint), other work support software..
• Creative thinker with a strategic mindset and a strong attention to detail.
• Have the spirit of learning, working actively
• Well-organization and multi-tasking abilities.

BENEFITS

• Attractive Compensation: Competitive salary package, including fixed 13th-month salary.

• Health & Well-being: Comprehensive healthcare insurance.

• Career Growth: Annual performance reviews, training programs, and internal rotation opportunities to support your development.

• Exclusive Employee Benefits: Enjoy 20–50% discounts on DAFC products and access to special internal sales events with exceptional offers on luxury items.

• Workplace Experience: A professional, creative, and well-equipped working environment where you can explore the world of luxury fashion.

• Team Culture & Engagement: Be part of a vibrant company culture with happy hours, team-building activities, year-end celebrations, and more.

• Luxury Industry Exposure: A unique opportunity to work in Vietnam’s premium fashion retail sector, surrounded by iconic global brands