JOB DESCRIPTIONS

• Strategic Planning: Define and execute a strategic approach for PR and Influencer Marketing (KOLs) to enhance brand visibility and engagement across all DAFC brands.
• Partnership Development: Cultivate strong relationships with top-tier media partners, editors from leading fashion/lifestyle magazines, and influencers (macro & micro) from all industries. Negotiate favorable deals and partnerships to maximize ROI.
• Content Curation and Creation: Curate compelling content for PR editorials, interviews, press releases, and the DAFC blog section. Ensure that all content aligns with DAFC's brand identity and reinforces its reputation as a fashion authority.
• Network Expansion: Expand DAFC's network of KOLs across various industries including fashion, music, cinema, sports, etc. Collaborate with influencers to develop impactful campaigns that resonate with the target audience.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Fashion, or related field.
• Proven experience (at least 5 years) in PR and influencer marketing within the fashion or lifestyle industry (preferably editors of fashion/lifestyle magazines).
• Extensive network and relationships with editors and influencers in fashion/lifestyle magazines such as L’Officiel, Elle, Harper's Bazaar, etc.
• Strong negotiation skills with the ability to secure favorable deals and partnerships.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Passion for fashion, lifestyle, and staying up-to-date with industry trends.

BENEFITS

• Have a chance to experience the Unique & Differentiate in Luxury Fashion and Cosmetic Retail industry.
• Get internal purchasing policies for all employee, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
• Many kind of engagement activities will engage you and deeply understand the company and colleagues through activities such as monthly happy hour, team building, year end party, internal activities, etc.