Brand stories

Bally unveils its Spring/Summer 2023 campaign featuring Creative Director Rhuigi Villaseñor’s debut collection. Shot by photographer Harley Weir, and styled by Emmanuelle Alt, the campaign is an evocative and fresh play on his vision of modern luxury.

“I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.”
— Creative Director Rhuigi Villaseñor

The power of nature has always been intrinsic to Bally. Captured in the natural elements overlooking a windswept, rocky coastline, models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun and Feranmi Ajetomobi are the protagonists of the scene, projecting the innate sense of confidence imbued in the collection.

Saturated blue skies and the light and shade of water are used to amplify metallic leathers, gold-toned Bally emblem hardware, washed denim and cutaway forms. The result is a dichotomy between sophisticated silhouettes with rich materials such as velvet and snake-printed leather against a rugged terrain as a backdrop.

The introduction of jewelry, a new category for Bally, underlines the lifestyle energy curated by Villaseñor.

This vision encompasses the creative director’s bold direction, seen also through the luxurious accessories highlighting the brand’s heritage of craftsmanship.

CREDITS
Art Director: Lina Kutsovskaya
Photographer: Harley Weir
Photographer and Videographer: Joshua Gordon
Stylist: Emmanuelle Alt
Models: Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Hong Seong Jun, Yeray Allgayer, Feranmi Ajetomobi

Khám phá và trải nghiệm tại hệ thống cửa hàng Bally: ​

HÀ NỘI:​​

Tràng Tiền Plaza: 24 Hai Bà Trưng, Q.Hoàn Kiếm.​​

ĐT: (024) 39 367 1180911 364 933

DAFC là nhà phân phối chính thức, độc quyền hơn 60 thương hiệu thời trang quốc tế cao cấp tại Việt Nam.

 

Khám phá và trải nghiệm tại hệ thống cửa hàng

Bally: ​

​TP.HCM

Diamond Plaza: 34 Lê Duẩn, Q.1

ĐT: (028) 38 272 0080916 094 933

Crescent Mall: 101 Tôn Dật Tiên, Q.7.​​

ĐT: (028) 62 763 5800914 854 833​

HÀ NỘI:​​

Tràng Tiền Plaza: 24 Hai Bà Trưng, Q.Hoàn Kiếm.​​

ĐT: (024) 39 367 1180911 364 933

DAFC là nhà phân phối chính thức, độc quyền hơn 60 thương hiệu thời trang quốc tế cao cấp tại Việt Nam.