JOB DESCRIPTIONS

• Offer strategic direction and guidance for the development of creative assets on all marketing touchpoints, including social media, website, POSM, direct communication…
• Develop creative ideas for marketing campaigns that resonate with our target audiences and drive brand awareness and engagement.
• Create an engaging content strategy and plan, with a focus on social media content strategy and plans for key platforms such as Facebook, TikTok and Instagram, with a focus on driving effective customer engagement.
• Collaborate with cross-functional teams to ensure brand consistency and adherence to brand guidelines across all marketing materials.
• Lead the content creation process, including brainstorming ideas, developing concepts, and overseeing production.
• Oversee graphic design and video production efforts, ensuring that all creative assets correspond to DAFC standards, resonate with our target audiences and effectively communicate our brand message.
• Stay abreast of emerging technologies and industry trends in AI, content creation, and design, and incorporate innovative ideas into our creative campaigns.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• Minimum of 5 years of experience in a creative role, with a focus on marketing campaign development and content creation.
• Proficiency in AI and advanced content/design creation tools, such as ChatGPT, Adobe Creative Cloud, Canva, Hootsuite, etc.
• Demonstrated ability to generate innovative ideas and develop successful marketing campaigns that drive engagement and results.
• Strong analytical skills, with the ability to analyze data and derive actionable insights to inform creative strategies.
• Excellent communication and leadership skills, with the ability to inspire and motivate team members to achieve their best work.
• Excellent organizational and time management abilities, with the capacity to manage multiple projects simultaneously and meet tight deadlines.

BENEFITS

• Have a chance to experience the Unique & Differentiate in Luxury Fashion and Cosmetic Retail industry.
• Get internal purchasing policies for all employee, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
• Many kind of engagement activities will engage you and deeply understand the company and colleagues through activities such as monthly happy hour, team building, year end party, internal activities, etc.