TUMI, the international travel, lifestyle, and accessories brand, today launches its Fall/Winter 2026 seasonal campaign and collection, inspired by rugged alpine terrain. The season is grounded by TUMI’s bestselling silhouettes in elemental hues, while the new TUMI Axis collection introduces everyday bags for the modern minimalist. The campaign follows two travelers — long-standing TUMI Global Brand Ambassador and McLaren Mastercard Formula 1 Driver Lando Norris and a travel partner — embodying TUMI’s core belief that the pursuit never stops and there is always a new peak to reach.
Directed by Valentin Florian and photographed by Theo Gosselin, Fall/Winter 2026 immediately establishes a sense of place in the striking highlands of Scotland. Here, rugged terrain meets quiet elegance, mirroring the season’s elemental aesthetic.
“There is always another peak to reach, another goal to chase,” said Lando Norris, “that drive is something TUMI and I share, and I feel it in every TUMI bag I carry.”
The latest generation of TUMI Alpha, launched this past spring, evolves with fresh takes on beloved silhouettes rooted in an atmospheric color palette. The season is carried by iconic collections in key colors: Deep Pine across 19 Degree, 19 Degree Front Access, Harrison, and Alpha. Alpine Green and Rosewood add depth to Voyageur Nylon and Leather while a dynamic camouflage print is available in Alpha’s expanded silhouette range. Alpha Bravo, Olas, Adatto, and Accessory collections Belden and Nassau are further grounded in earthy neutrals.
Harrison’s signature minimalism finds new visual interest with the addition of woven leather details on key silhouettes and tactical embossed leather in a rich cognac, for the modern traveler. The collection expands this season with new color and material stories, from the warmth of Cognac Bombe to the refined texture of Taupe/Black Woven, alongside new smaller carry silhouettes that bring Harrison into everyday life.
Also debuting this season, TUMI Axis introduces a minimalist, streamlined collection built for modern everyday performance. Clean in design and lightweight in construction, Axis brings an everything-in-place organization system to four versatile silhouettes — available in Black, Navy and Black Reflective.
Carrying forward TUMI’s women’s offering, Voyageur Leather, the newly introduced made-in-Italy Adatto Tote, and new silhouettes across Olas and Agent provide the modern woman with styles crafted for her own ascent. Each piece is designed for the woman who reaches her own peaks, perfect for any journey on her own terms.
“This season is inspired by the quiet confidence of the Alps,” said Victor Sanz, TUMI Global Creative Director, “rather than chasing excess, we wanted to explore the idea of elevation through thoughtful design. The collection reflects a sense of calm, precision, and purpose, where every detail has intention and every product is engineered to perform beautifully. It’s a reminder that true luxury isn’t about being louder, it’s about being better. We wanted to translate this feeling through the fall collection.”
More than a seasonal campaign, Fall/Winter 2026 is a global brand moment. Across key markets, TUMI will bring its alpine world to life through immersive experiences, activations, and content that blur the line between aspiration and function. At TUMI, performance and luxury have never been mutually exclusive. They are the standard. This season, that standard reaches new heights.
ABOUT TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.
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