FRANCK MULLER UNVEILS IMPRESSIVE POP-UP EXPERIENCE AT REX HOTEL, HO CHI MINH CITY

The pop-up invites visitors to immerse themselves in Franck Muller’s signature approach to timekeeping, where intricate complications, distinctive designs, and an uncompromising spirit of individuality come together.

Southeast Asia remains one of Franck Muller’s key regions, with Vietnam showing a growing appreciation for bold designs, expressive aesthetics, and sophisticated mechanical complications. Located at the iconic intersection of Nguyen Hue Street, in one of the city’s most vibrant and prestigious destinations, the Rex Hotel has been selected as the setting for this exceptional experience. Recently comprehensively renovated, the space offers a distinguished destination where the Maison’s watchmaking heritage meets an elevated visual experience.

Designed in keeping with Franck Muller’s Swiss standards, the pop-up presents a distinctive expression of the Maison, with a series of considered display areas showcasing highlights from the world of haute horlogerie. Warm taupe tones and champagne-gold accents are set against Franck Muller’s iconic blue, creating an elegant and contemporary setting that reflects the character of the brand.

At the heart of the space is a selection of Franck Muller’s latest creations, including the Maison’s 2026 WPHH novelties, alongside its Grand Complications and High Jewellery timepieces. From the contemporary Vanguard to the unconventional Crazy Hours, each creation reflects Franck Muller’s distinctive approach to Swiss watchmaking, where technical mastery is complemented by creativity, design and a strong sense of individuality.

The pop-up also offers visitors a closer look at the craftsmanship behind these exceptional timepieces. From the meticulous hand-setting of precious stones to the intricate mechanical movements developed at Franck Muller’s Watchland manufacture in Geneva, the space provides an insight into the expertise and attention to detail that define the Maison’s watchmaking.

The space also features a dedicated VIP area for clients seeking to discover the Maison’s most exclusive creations in greater privacy, with personalised guidance from leading Franck Muller’s Haute Horlogerie specialists.

The Franck Muller Rex Hotel pop-up marks another milestone in Franck Muller’s continued presence in Vietnam, bringing the Maison’s latest creations and distinctive approach to watchmaking closer to local collectors and enthusiasts. Through its longstanding strategic partnership with DAFC, a member of the IPPG Group, Franck Muller looks forward to continuing to build lasting relationships with Vietnamese clients and sharing its passion for complicated watchmaking, craftsmanship and innovation.