Burberry reveals its Autumn-Winter 2022 campaign, capturing the power of community as models come together in their individuality. Spotlighting the collection’s themes of belonging under the bright LA sun, the bold images and film harness the power of self-expression to forge togetherness.
Building upon the house’s code of duality, the campaign is a study of different identities. Elevated studio shots for the womenswear collection and candid outdoors shots for the menswear collection come together to present a daring recombination of distinct Burberry codes and a fresh proposition for the future.
Burberry’s Chief Creative Officer Riccardo Tisci reconnects with photography duo and friends of the brand Inez and Vinoodh to further explore his avant-garde approach to the house, whilst stylist Lotta Volkova brings definition and a new perspective to the attitudes expressed throughout the collections.
Offering a playful twist on tradition in a reconstruction of heritage, the classic women’s trench is recreated as a voluminous strapless gown with signature details, whilst car coats are enlivened with chain-link elements. Across womenswear, waxed cotton coats and field jackets are presented alongside vintage-inspired floral lace corset tops in candy pink and red with matching pleated skirts, black leather bodysuits and skirts. The Lola bag also features in the campaign, celebrating the heritage of the brand and its founder, Thomas Burberry.
For menswear, a hooded duffle coat in dark umber is reconstructed with exaggerated leather straps and trims, whilst tailored high-waisted trousers are layered over polo shirts and cotton poplin shirts are coupled with floor-grazing skirts in diamond-quilted fabrics.
In a modern reinterpretation of the Equestrian Knight Design – a symbol of our community spirit revived from the Burberry archive and highlighted throughout the collections – the campaign features members of The Compton Cowboys, a Black-owned LA-based non-profit organisation. As part of their partnership, Burberry will provide a donation to support the organisation’s mission to uplift local African-American communities by combatting stereotypes and building lasting skills through equestrianism and a connection to the outdoors.