In a major milestone for the French fashion house, Balmain opened its first boutique in Hanoi, Vietnam on October 30th, 2023.

Balmain's Trang Tien Store: A Luxury Fashion Boom in Vietnam

The Balmain Trang Tien store, which opened in time for the Fall-Winter season in Northern Vietnam and the year-end celebrations, is a boon to the Vietnamese high-end fashion sector. Haute Couture creations embody the spirit of French fashion, and luxury – nobility and distinction, and are sought after by fans each time they are released. Balmain’s store sits on the second floor of Tràng Tiền Plaza and is a showcase for the brand’s latest collections, including Women’s & Men’s, Ready-to-Wear, footwear, and accessories.

The interior of the store is designed to reflect the brand’s luxurious and sophisticated aesthetic. The space is a mix of modern and classic elements, with polished floors, marble countertops, and mirrored walls. The gallery is surrounded by a glass wall, which allows passersby to get a glimpse of the latest trends from Balmain. This space showcases the brand’s latest collections, including Ready-to-Wear, and accessories.

The store also features a number of smaller spaces dedicated to different aspects of the Balmain universe. These spaces include a prêt-à-porter area, an accessories area, and a footwear area. The prêt-à-porter area features a wide selection of women’s and men’s clothing, including dresses, suits, and outerwear. The accessories area features a selection of shoes, bags, and jewelry.

Balmain's Pre Fall Winter 2023 Collection: A Modern Tribute to the House's Legacy

In a bold move to celebrate the brand’s rich heritage, Balmain’s creative director Olivier Rousteing drew inspiration from the house’s archives for the Pre Fall-Winter 2023 collection. This expansive pre-fall collection for men and women was a designed conversation along two main lines. The first interacted with Rousteing’s own history with the brand, while the second riffed on that of Pierre Balmain, its founder. The result is a collection that is both modern and timeless, paying homage to the house’s iconic designs while also incorporating fresh new elements.

To honor “the new French style” heritage of Pierre Balmain, the founder of Balmain, the Pre Fall-Winter 2023 Women & Men collection features a mix of classic Balmain signatures, such as tailored jackets with padded shoulders, cinched waists, and six-gold buttons, as well as more contemporary pieces, such as miniskirts, crop tops, and graphic prints. The house’s signature Monogram Balmain motif is also featured prominently throughout the collection, adding a touch of luxury and sophistication.

Rousteing’s designs are a reflection of his own personal style, which is both confident and inclusive. The collection is designed to appeal to a wide range of women, from the young and trendy to the more established. The Pre-Fall Winter 2023 collection is a testament to Balmain’s enduring appeal. It is a collection that is both stylish and sophisticated, and it is sure to be a hit with fashion lovers everywhere.

Balmain Pre Fall-Winter 2023 Collection – RTW, Shoes and Accessories

A French Luxury Fashion House with a Timeless Appeal

Founded in 1946 by Pierre Balmain, Balmain is known for its luxurious and sophisticated designs. Balmain is a pioneer of the “Jolie Madame” style, which is characterized by its cinched waists, full skirts, and feminine curves. The house is also credited with establishing the concept of Haute Couture, which is characterized by its handcrafted garments that are made to measure. Over the past 77 years, Balmain has become one of the leading luxury fashion houses in the world.

In 2011, Olivier Rousteing was appointed creative director of Balmain. Rousteing has breathed new life into the brand’s designs, infusing them with a modern sensibility and his own unique personal style. Under Rousteing’s leadership, Balmain has attracted a large following, including celebrities such as Beyoncé, Naomi Campbell, Alessandra Ambrosio, Rihanna, and the Kardashian-Jenner family. Balmain ARMY is a phenomenon that has never been seen before in the fashion industry.

Explore the new collection in Balmain: ​


Rex Hotel: Nguyen Hue Street, District 1

Phone: 0888 611 468


Trang Tien Plaza: 2-12A, 2nd Floor, 24 Hai Ba Trung, Hoan Kiem District

Phone: 0888 303 499

DAFC is the official and exclusive distributor of more than 60 fashion brands in Vietnam.