BALMAIN PARIS: A NEW FRENCH STYLE

Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent signature style offered a startling contrast to the utilitarian looks of the day, creating a distinctive, super-feminine DNA for the house, which relied on richly embroidered fabrics, nipped-in waists, and longer, often fuller skirts – and quickly transforming the Parisian house into a favorite of both European and Hollywood royalty.