Wang’s role will cement the Swiss luxury brand’s reverence for art and culture, while his Gen Z fanbase and strong personal style will reinforce Bally’s multi-generational appeal.
Wang will be the face of Bally’s Fall/Winter 2023 seasonal campaign and join regional festivity campaigns such as Chinese Valentine’s Day and Lunar New Year. The Fall/Winter 2023 campaign celebrates a contemporary take on Swiss luxury and was photographed in Switzerland where Wang was also able to visit the brand’s Villa Heleneum, home to its Bally Foundation for art and culture.
Wang’s unique sense of creativity projects a youthful energy that inspires his audience, conveying the duality of tradition and the future. Since his debut, Wang has also leveraged his fame to support important causes, having established the Yuan Foundation in 2017. In 2018 Wang was appointed as a UNICEF ambassador. An important voice for his generation, Wang was the first post-00s columnist for Global People and has participated in United Nation’s speaking engagements for three years consecutively.
“We are thrilled to have Roy Wang join us as Bally’s new Global Brand Ambassador. The versatility of his multidisciplinary career, coupled with his social engagement and modern sense of style, perfectly match with Bally’s pioneering spirit and values.”
– Nicolas Girotto, Bally CEO
“It’s a great honor to be chosen as Bally’s Global Brand Ambassador. A brand with such a rich history that combines heritage and innovation to uniquely represent Swiss luxury.”
– Roy Wang
Bally is a Swiss luxury brand established in 1851, with a rich heritage in shoemaking, and a longstanding relationship with architecture, the arts, and the environment. Today, the brand offers unique designs across shoes, accessories, and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. The company is owned by JAB Holding Company, a privately held group focused on longterm investments in companies with premium brands, attractive growth, and strong cash flow dynamics. For more information, please visit Bally.com
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