Brand stories

Ferragamo unveils the new advertising campaign photographed by Rafael Pavarotti: a boldly sensual reflection of Creative Director Maximilian Davis’ vision for the Spring-Summer 23 collection.

Against a dramatic backdrop of signature Ferragamo vibrant red, the new codes of the house appear in sharp focus: elegant ease and contemporary clarity; sensuality realised with linear precision. The sunset degradé colours and high-shine Wanda handbags; the sculptural forms of accessories and sensual footwear, including a bag with cut-out details and Elina sandal stand out with graphic impact.

This is Ferragamo’s new language of luxury: distinctly modern, sophisticated and fetishistically desirable.

A diverse cast of personalities, each with their own distinct confidence, showcase the collection: the breadth of their perspectives a reflection of the Ferragamo attitude and independence. Photographed alongside colonnades which reflect the character of the Spring-Summer 2023 show space, this is a crystallised vision of the new dawn for the house: rooted in its italian history, but with a direct vision towards the future.


Abas Abdirazaq De Witt Aniyel Majok

Ashley Radjarame Chol Mabior Colin Jones Dongha Kim Kai Newman Matteo Ferri

Mila Van Eeten Mona Tougaard Silas Lutz Vittoria Ceretti Yoonmi Sun


Khám phá và trải nghiệm tại hệ thống cửa hàng Ferragamo:
▪️Diamond Plaza: 34 Lê Duẩn, Q.1
ĐT: (028) 38 231 204
▪️Rex Arcade: 4 – 6 Lê Lợi, Q.1
ĐT: (028) 38 232 004
▪️Tràng Tiền Plaza: 24 Hai Bà Trưng, Q.Hoàn Kiếm
ĐT: (024) 39 367 129
▪️Instagram: @dafc.vietnam   
▪️Liên hệ tư vấn trực tiếp: 1900 2666​
DAFC là nhà phân phối chính thức, độc quyền hơn 60 thương hiệu thời trang quốc tế cao cấp tại Việt Nam.