Montblanc continues its creative collaboration with Wes Anderson, building on the singular world the award-winning filmmaker created with last year’s acclaimed short film to mark the 100th anniversary of the legendary Meisterstück writing instrument. Once again, the filmmaking visionary brings his distinctive visual storytelling and wry, self-referential wit to the screen. In Wes Anderson’s hands, Montblanc becomes a stage for unbridled imagination and playful absurdity, as he subverts expectations with unexpected twists and turns, and invites viewers to experience the world of Montblanc through the lens of creativity and a dose of humour.
The short film features a cast of frequent Wes Anderson collaborators including Rupert Friend, Michael Cera and Waris Ahluwalia and welcomes emerging actor Esther McGregor. Titled “Let’s Write”, the short film returns to the Montblanc Observatory High-Mountain Library — a surreal, snowbound world perched above the clouds, inhabited by a trio of mountaineers played by Anderson, Friend and Cera. In a script that continues Anderson’s exploration of Montblanc’s deep connection to the culture of writing, the cast navigates metaphysical musings, brand storytelling and literal gift-giving with equal flair.

The new story introduces additional fantastical settings, notably the Montblanc Voyage of Panorama, a staged train car traversing imagined landscapes. The train car experience, in the words of Anderson’s character, “demonstrates the idea of the literal, metaphorical and poetic”. The characters reflect on travel as a metaphor for introspection and imagination, each stop a moment to pause, reconnect with the self, and of course, write.
“Montblanc has such an extraordinary, rich heritage and DNA; an endless source of creative material and stories to be discovered and told. In Wes Anderson, we have found the perfect narrator, offering an original lens through which people can discover our Maison,” says Marco Tomasetta, Montblanc Artistic Director. “The campaign aims to generate a different kind of emotion that customers can experience at every touchpoint possible, reawakening their curiosity for writing and inspiring them to put pen to paper.”

Throughout the short film, Montblanc creations appear both subtly and with deliberate emphasis, from the new Montblanc Writing Traveler Bag and the iconic Meisterstück to the “Schreiberling” fountain pen designed by Anderson himself, alongside a Portable Writing Table and a historic Minerva pocket watch. Each piece is seamlessly woven into the narrative, reinforcing the Maison’s spirit of craftsmanship and storytelling.
“Anderson’s style defies traditional notions of luxury storytelling. The short film will stop viewers in their tracks and leave a lasting imprint,” explains Stephanie Radl, Montblanc Global Director Brand Relations and Communications. “By disarming audiences, it encourages them to interact with the brand in an entirely new way. Ultimately, they will see that beyond craftsmanship and design, Montblanc is about inspiring creativity in all its forms and discovering original ways to tell stories.”
To bring his vision to life, Anderson collaborated closely with Roman Coppola, who joined as co-director and also led the creation of additional short-form content for the campaign. They were supported by producers Jeremy Dawson and John Peet, with cinematography by Darius Khondji. The meticulous production design was shaped by Adam Stockhausen and Stephan Gessler, costumes crafted by Milena Canonero, and the entire project brought together under the expertise of Babelsberg Production Group.
Alongside the film, the campaign introduces a series of striking visuals photographed by Charlie Gray, featuring the cast together with Montblanc Global Brand Ambassadors Jing Boran and Xin Zhilei from China, as well as Joey King and Daniel Brühl. These images will unfold progressively across the campaign’s upcoming chapters.
The Let’s Write short film by Wes Anderson will debut globally on June 19th, 2025 across Montblanc platforms. To experience the full story and discover the featured creations, visit www.montblanc.com.
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