Montblanc continues its creative collaboration with Wes Anderson, building on the singular world the award-winning filmmaker created with the short film to mark the 100th anniversary of the legendary Meisterstück writing instrument. Once again, the filmmaking visionary brings his distinctive visual storytelling and wry, self-referential wit to the screen. With unbridled imagination and playful absurdity, Anderson subverts expectations with unexpected twists and turns, inviting viewers to experience the world of Montblanc through the lens of creativity and humor.
The short film features a cast of frequent Wes Anderson collaborators including Rupert Friend, Michael Cera, and Waris Ahluwalia, and welcomes emerging actor Esther McGregor. Titled Write, the film returns to the Montblanc Observatory High-Mountain Library — a surreal, snowbound world perched above the clouds, inhabited by a trio of mountaineers played by Anderson, Friend, and Cera. With a deep connection to the culture of writing, the cast navigates metaphysical musings, brand storytelling, and literal gift-giving with equal flair.
The new story introduces additional fantastical settings, notably the Montblanc Voyage of Panorama, a staged train car traversing imagined landscapes. The train experience is both metaphorical and poetic.
The characters reflect on travel as a metaphor for introspection and imagination — each stop a moment to pause, reconnect with the self, and of course, write.
“Montblanc has such an extraordinary, rich heritage and DNA; an endless source of creative material and stories to be discovered and told. In Wes Anderson, we have found the perfect narrator, offering an original lens through which people can discover our Maison,” says Marco Tomasetta, Montblanc Artistic Director.
The campaign aims to generate a different kind of emotion that customers can experience at every possible touchpoint, reawakening their curiosity for writing and inspiring them to put pen to paper.
Anderson’s approach breaks away from all traditional norms and will undoubtedly leave a lasting impression,” shared Stephanie Radl, Montblanc’s Global Director of Brand Relations and Communications.
“By creating a sense of intimacy and connection, he encourages audiences to engage with the brand in an entirely new way. It opens up fresh dimensions of elegant storytelling. Ultimately, viewers will come to see that beyond Montblanc’s renowned craftsmanship and refined design, the Maison is constantly drawing from a well of creativity—seeking new and original ways to tell meaningful stories.
To bring his vision to life, Anderson collaborated with Roman Coppola, who served as co-director, alongside producers Jeremy Dawson and John Peet, and cinematographer Darius Khondji. Production design was led by Adam Stockhausen and Stephan Gessler, with costumes designed by Milena Canonero, and the production executed by Babelsberg Production Group.
In addition to the short film, the campaign unveils a series of promotional visuals captured by photographer Charlie Gray, featuring the cast alongside Montblanc Global Brand Ambassadors — Jing Boran and Xin Zhilei from China, as well as Joey King and Daniel Brühl. These visuals will be revealed in the upcoming chapters of the campaign.
The short film Let’s Write by Wes Anderson will premiere globally on June 19th, 2025 across platforms. To experience the full story and discover the featured products, visit www.montblanc.com.
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