With this Emporio collection, Giorgio Armani retrieves and updates forms and attitudes that have always been part of the brand, returning to a foundational theme of his aesthetic: an authentic interest in other cultures and a journey into different ways of self-expression through the everyday act of dressing.
Naturally inclined toward synthesis and intellectual exploration, the designer captures signs, colors, and ideas from African culture, translating them into a lightness and fluidity of form that is distinctly Armani.
Geometric motifs, textures, and references to local craftsmanship harmoniously blend into a dynamic and eclectic wardrobe, designed for the contemporary moment—composed of soft jackets often worn on bare skin, wide trousers, and long tunics.
The reflection on origins starts with the material: crêpes and linens that are either rough or fluid and impalpable to the touch, dyed cold to create a patina of life lived under an unrelenting sun. The color palette includes warm tones of sand, earth, terracotta, touches of steppe green, deep violet, and desaturated red.
atterns are inspired by Moroccan mosaics and Berber tents; smocking techniques recall ritual tattoos, while dense beadwork and silk thread embroidery form rhythmic geometries and representations of infinity. Accessories include woven slippers, small straw hats, large soft bags, and necklaces and charms. The desire to adorn oneself is strong and evident: like a vital breath rather than a fleeting vanity. The collection is preceded by a moment of running through the desert wind—explored in EA7 Emporio Armani.
The collection explores the theme of origins as a source of renewed energy and identity. Inspired by African culture and interpreted through Armani’s signature lightness and fluidity, it blends geometric motifs, artisanal textures and natural fabrics such as crêpes and linens.
The color palette ranges from warm earth tones to terracotta, sand and muted greens, shaping a dynamic and eclectic wardrobe made of soft jackets worn on bare skin, wide trousers and flowing tunics. Patterns recall Moroccan mosaics and Berber craftsmanship, while embroidery and beadwork create rhythmic geometries.
The result is a contemporary expression of Emporio Armani’s spirit, rooted in authenticity, open to cultural dialogue and designed for today’s way of dressing.