Montblanc presents the second chapter in its new “Let’s Write” brand campaign with creative visuals starring the Maison’s global brand ambassadors Jing Boran and Xin Zhilei. The latest set of campaign visuals captures Jing and Xin as they embark on the imaginary Montblanc Voyage of Panorama train for a journey through the Montblanc universe, as envisioned by award-winning filmmaker Wes Anderson in the new “Let’s Write” short film. Each stop along the way is an invitation to pause, to reconnect with oneself, to write.
Throughout the campaign visuals, Montblanc products take centre stage alongside Jing Boran and Xin Zhilei as they set off on their journey. Featured pieces include the new Montblanc Writing Traveler bag and the iconic Montblanc Meisterstück fountain pen. As a symbol of writing culture, its recognisable black cigar-shaped barrel, three gold-coated cap rings, and handcrafted gold nib embody the timeless elegance of a writing masterpiece, ready to capture inspired moments.
The “Let’s Write” brand campaign visuals featuring Jing Boran and Xin Zhilei launched globally on September 1 st, 2025 across platforms. To experience the full story and explore the featured products, visit www.montblanc.com.
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