JOB DESCRIPTIONS

Content management

Strategic

• Work closely with internal teams to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing creative strategies.
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
• Comfortably vary voice, style, and other characteristics demanded by company, or target audience at hand.
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
• Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings.
• Understand the concept behind creative work and how it achieves client and business goals.
• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands.
• Stay on top of trends through business/industry monitoring and outside resources.

Tactical

• Produce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, considering responses from the target community.
• Ensure written materials are clear, concise and persuasive to help bring the program strategy to life.
• Understand target audience to translate copy and design into compelling creative.
• Write original copy and edit content for a range of corporate marketing and communications materials.
• Collaborate with a team from concept development to delivery of final product.
• Present copy concepts and final deliverables to teams.
• Revise copy based on feedback/direction.
• Proofread written work and online content.
• Manage time and establish priorities while maintaining flexibility to respond to changing demands.
• Help communicate creative ideas in presentations.

Product Mix Match

• Stay updated on appropriate style guidelines and brand voice in each fashion season to create mix’n match content.
• Coordinate with Design team, Stylist and Brand Marketing team to create Mix’n Match images, collection each week.
• Coordinate with Performance team to define Target Audience for each Mix’n Match collection.
• Understand target audience, brand message to deliver right communication.

Follow-Up

• Have periodic meetings/communications with internal team as well as other departments for project monitoring and review feedbacks.
• Filing of all relevant documents and to communicate properly.
• Ensure supervisors report.
• Ensure all sponsored content are published on time due to request.
• Other task assigned by line manager.

REQUIREMENTS

• Bachelor degree in Journalism, Communication, Marketing or related field.

• Knowledge of digital & social media market.

• Knowledge in luxury fashion brands is a preferable.

• More than 1 year of experience as Copywriter or related positions in fashion/cosmetic/luxury retail field.

• Microsoft Office proficiency is essential.

• Proficiency in reading, writing and speaking English.

• Good skills in communication, research & typing skills.

• Ability to work independently and in team situations.

• Creativity, resourcefulness, flexibility, and motivation.

• Ability to understand the needs associated with a project and the target audience.

• Receptiveness to feedback.

• Willingness to meet deadlines.

BENEFITS

• Have a chance to experience the Unique & Differentiate in Luxury Fashion and Cosmetic Retail industry.
• Get internal purchasing policies for all employee, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
• Many kind of engagement activities will engage you and deeply understand the company and colleagues through activities such as monthly happy hour, team building, year end party, internal activities, etc.