JOB DESCRIPTIONS

As a PR & KOL Assistant Manager, you will be responsible for cultivating and leveraging strategic relationships with media partners and influencer networks to maximize brand visibility and customer engagement. In addition to executing day-to-day activities, you will support the Brand Marketing Team in strategic planning, campaign execution, and performance evaluation. This role requires in-depth knowledge of fashion trends, a strong network of media and influencer contacts, and the ability to lead initiatives, negotiate high-value collaborations, and ensure that all efforts align with our brands’ prestigious image.  

RESPONSIBILITIES:

Strategy & Planning

• Contributes to the development of PR and KOL strategies aligned with brand objectives and campaign goals.
• Conduct market and trend research to support strategic planning and optimize campaign impact.
• Propose new partnership opportunities and suggest improvements to enhance ongoing initiatives.
• Support overall communication plans to ensure brand consistency and effective message delivery across all PR and KOL activities.

Media Relations

• Identify and engage with key media outlets to maximize brand exposure and ensure PR efforts align with marketing strategies.
• Build and maintain strong relationships with fashion editors, journalists, and media representatives.
• Manage and negotiate media bookings, placements, sponsorships, interviews, and inquiries.
• Collaborate with the PR Content team to develop high-quality press releases, media kits, and promotional materials for product launches, events, and brand news.
• Monitor media coverage and provide regular reports on campaign performance and outreach effectiveness

Influencer Relations

• Research and identify key influencers across relevant sectors who align with the brand’s luxury positioning and target audience.
• Establish and maintain strong relationships with influencers to drive collaborations and branded content initiatives.
• Negotiate contracts and ensure effective, mutually beneficial partnerships.
• Oversee influencer campaigns including content planning, execution, and logistics.
• Track campaign metrics, engagement, and ROI to assess effectiveness and optimize future collaborations.

Qualification:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related fields

Experience:

• At least 3–4 years of experience in media relations, influencer marketing or public relations.
• Experience in a Supervisor or Assistant Manager role is highly preferred.
• Have an extensive network with media partners, KOLs, preferably within the luxury fashion industry.

Skill/ competence:

• Strong negotiation skills and experience securing high-value deals.
• Deep understanding of fashion trends, luxury market dynamics, and brand positioning
• Excellent communication and interpersonal skills with a knack for relationship-building

BENEFITS

• Have a chance to experience the Unique & Differentiate Luxury Fashion and Cosmetic Retail industry.
• Get internal purchasing policies for all employees, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
• Many kinds of engagement activities will engage you to deeply understand the company and colleagues through activities such as monthly happy hour, team building, year-end party, internal activities, etc.