Online Marketing Supervisor

DUE DATE: Mar 30, 2024


  • Develop and grow the Ecommerce business for strategic portfolio brands at DAFC website.
  • Drive brand consistency on website, ensuring content is curated according to Brand’s guideline and standardisation of each brands on website.
  • Work closely with Digital Marketing with demand-generation initiatives including on-site activities, social media, visibility, eDM, SEO and SEM.
  • Work closely with brands team & internal team to produce quality campaigns materials and other tasks where needed to ensure all campaigns are executed successfully.
  • Develop and execute campaign promotional planning, pricing strategies and budgeting (e.g. bundles creation, discounts activation, vouchers etc.), and ensure compliance in execution.
  • Develop, expand & cooperate with internal brands or partners to exchange value by all marketing activities and campaign.
  • Develop and manage content on DAFC Ecommerce on social media.
  • Work with KOL & Influencers to promote our brands and website on social media.
  • Conduct trading promotions, follow up with evaluation and report.
  • Collaborate with designers to improve users experience.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics...).
  • Acquire insight in online marketing trends and keep strategies up-to-date.
  • Implement marketing campaigns and analyse performance, turning insights into actionable work, creating a workflow of steady and prioritised performance adjustments.
  • Other duties as assigned.


  • Bachelor’s Degree in Business or Marketing.
  • Strong understanding of ecommerce best-practice and digital marketing.
  • Design skill preferred.
  • Skills and experience in creative content writing.
  • At least 2 years in ecommerce/ retail background.
  • Ecommerce Marketing and Campaign planning and strategy experience.
  • Experience in a similar role that involves online retail, or a role with a relevant skillset.
  • Good communication and interpersonal skills.
  • Comfortable using Facebook Ad Manager and Google Ads, including setting budgets.
  • Able to work efficiently in Excel and other office applications.
  • Fundamental understanding of MailChimp including campaign set up, automations and web forms.
  • Willingness to learn and contribute to the team.
  • Customer focused, with good written communication skills.
  • Organized and detail-oriented.
  • Execute good time management.
  • Highly competent individual.


  • Have a chance to experience the Unique & Differentiate in Luxury Fashion and Cosmetic Retail industry.
  • Get internal purchasing policies for all employee, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
  • Many kind of engagement activities will engage you and deeply understand the company and colleagues through activities such as monthly happy hour, team building, year end party, internal activities, etc.