Brand Marketing Assistant Manager

DUE DATE: May 31, 2023


  • Be responsible for annual communications plan (planning & implementing) including initiatives of public relations, media, advertising (OOH, social media, print & digital), creative content (with media & influencers) which have to be in line with global strategy, local marketing KPIs & timeline within assigned budgets.
  • Develop & maintain professional & genuinely good relationships with editors, media partners, celebrities/influencers and third-party advocates.
  • Filter & response to PR requests from media partners such as oversea shootings, PR materials, samples support…
  • Explore further possibilities in order to enhance brand’s visibility through OOH, print/online ad, influencers & digital touch-points…
  • Track, monitor & evaluate the effectiveness of all the PR activities & invested channels.
  • Conduct press presentations for new collection & campaign launches.
  • Partner with in-house digital team for a detailed social & digital content plan.
  • Support in-house CRM team with client communication tools development (EDM content)
  • Be accountable for internal communication materials and channels, keep other teams (digital, CRM, VM, product, retail…) updated & engaged with the brands the same way we build love and trust in our media partners & targeted clients.
  • Maintain and develop relationships with journalists, KOLs, influencers, partners to promote brand awareness.
  • Make reports, analyze the effectiveness of marketing programs based on ROI, OKR, KPI.
  • Perform analysis on competitors, target customers to have marketing activities recommendations suitable to the Vietnamese market.
  • Plan & implement CRM/Event/Activities.
  • Annual plan & implement according Brand guideline and local market need for business.
  • Plan & control Brand MKT budget annual.


  • Bachelor’s degree in Marketing, Business Administration or related field.
  • Knowledge of fashion is a plus.
  • At least 3 years of experience working in media/PR role, preferably in electronics, fashion, cosmetic or media field.
  • Experienced of creating and implementing plans, setting budgets & strong follow-ups.
  • Fluent in spoken & written English
  • Good sense of content creating, story-telling & presentation skills.
  • Proven ability to cultivate and sustain professional working relationships with different parties (both internal & external)
  • Proven track record of delivering results in ambiguous situations & ability to self-manage and prioritize work to deliver on key goals.
  • A big plus if you are a responsive, agile, detail-orientated, well-organized & teamwork player.
  • Dealing and convincing/ proficient English/ problem solving.


  • Have a chance to experience the Unique & Differentiate in Luxury Fashion and Cosmetic Retail industry.
  • Get internal purchasing policies for all employee, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
  • Many kind of engagement activities will engage you and deeply understand the company and colleagues through activities such as monthly happy hour, team building, year end party, internal activities, etc.