Duy Anh Fashion and Cosmetics Co., LTD (DAFC) is committed to protect the privacy of your personal information. Please read the following ‘Privacy Policy’ for a better understanding of our commitment, in order to respect and protect users’ rights to access:


We collect and use your personal information for suitable purposes in accordance with this ‘Privacy Policy’. When it is necessary, we shall use this personal information to directly contact with you in terms of open letter, order form, thank-you letter, news of promotions and new arrivals, etc.


We are committed not to disclose your personal information. However, we shall disclose or provide your personal information in required cases as below:

  • Upon the request of the law bodies;
  • Upon the event that we believe it shall protect our legitimate rights towards the law;
  • Upon the emergency cases to protect other members’ safety..


Duy Anh Fashion and Cosmetics Co., LTD (DAFC) is committed to keep your personal information private in any possible forms. We apply a variety of security technologies to keep such information


Duy Anh Fashion and Cosmetics Co., LTD (DAFC) pays a great concern about Spam and fake identification emails sent on behalf of us. Thus, we confirm we will only send email to you when, and only when, you register or use our service.

Duy Anh Fashion and Cosmetics Co., LTD (DAFC) commits not to sell, to rent or to lease your email to a third party. If you coincidentally receive email from our system, please click on the following link or notice directly to the website management team.


We welcome any feedbacks and comments from users about this ‘Privacy Policy’. If you have any questions or queries, please contact us at cs@dafc.com.vn.

Cookies policy

We may use cookies on our Website. A cookie is a text file that a website transfers to your computer’s hard disk so that the website can remember who you are. Cookies only record those areas of a website that have been visited by your computer and for how long. You have the ability to accept or decline cookies by modifying the setting in your browser. If you would like to do this, please see the help menu of your browser. However, you may not be able to use all the interactive features of our Website if cookies are disabled


While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA which applies the following Cookies Policy. You may interact with an embedded website from www.rolex.com. In such case, Privacy Notice of www.rolex.com is sole applicable.





DUY ANH FASHION AND COSMETICS CO., LTD (the “Company”) is committed to maintaining robust privacy protections for our customers.  Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service. 

For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at http://www.dafc.com.vn .“Service” refers to the Company’s services accessed via the Site, in which users can get more information about our products, our stores, our brands,...

The terms “we,” “us,” and “our” refer to the Company.

“You” refers to you, as a user of our Site or our Service.

By accessing our Site or our Service, you accept our Privacy Policy and Terms of Use (found here: [AL2] [insert link to Terms of Use]), and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.


We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes your email [insert specifically what personal information your website collects, i.e. address, date of birth, marital status, contact information, etc.], which you submit to us through the registration process at the Site.

1.   Information collected via Technology

To activate the Service you do not need to submit any Personal Information other than your email address. To use the Service thereafter, you do not need to submit further Personal Information [,which may include: list Personal Information collected]. However, in an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies[AL3] , or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. For example, the Company may use cookies to collect the following information:

·   Email address.

 .  Name of customer.

 .  Address.

 .  Mobile phone.

The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

2.   Information you provide us by registering for an account

In addition to the information provided automatically by your browser when you visit the Site, to become a subscriber to the Service you will need to create a personal profile. You can create a profile by registering with the Service and entering your email address, and creating a user name and a password. By registering, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy[AL4] .

3. Children’s Privacy

The Site and the Service are not directed to anyone under the age of 13. The Site does not knowingly collect or solicit information from anyone under the age of 13, or allow anyone under the age of 13 to sign up for the Service. In the event that we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at services@dafc.com.vn.


Personal Information:

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.

Non-Personal Information:

In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.


We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.


You have the right at any time to prevent us from contacting you for marketing purposes.  When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us in the list location of opt-out page, i.e. “Settings” section of the Site. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the location of opt-out page of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.


As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.


The Company reserves the right to change this policy and our Terms of Service at any time[AL5] .  We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.


If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to services@dafc.com.vn.

Last Updated: This Privacy Policy was last updated on 05 Dec 2018.

 [AL1]Note that this review does not replace the need to obtain advice from Vietnamese lawyers regarding compliance with the new cybersecurity law that has recently taken effect in Vietnam.

The new Vietnamese law has features that are unique, including requirements for companies to remove content if deemed against the state, sharing data if asked by the government etc.


 [AL2]For GDPR compliance it is recommended to have  consent obtained actively and for an electronic confirmation of such consent sent in writing to the user, rather than relying on this clause alone.


 [AL3]For GDPR compliance, it is recommended for prior informed consent to the use of cookies be obtained.

A prudent approach to complying with the GDPR requirements regarding cookies would be to provide some form of website banner or pop up notice to seek a user’s express consent to accept cookies for EU users. To be clear, the consent required must be obtained prior to collection, consent must be clear and specific, and also revocable. While such cookie notices may be annoying in practice they are recommended to obtain express and clear consent.

If this policy is going to be solely relied on for proving consent, then it is important to be very specific on the types of cookies that will be used.


 [AL4]As stated, it is recommended to have  consent obtained actively and for an electronic confirmation of such consent sent in writing to the user, rather than relying on this clause alone.

 [AL5]It is prudent to also obtain express consent from users to the terms of the privacy policy every time  there is a material update.

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