A campaign that focuses on a new phase of Liu Jo's journey; #Glamourizing is more than just a simple concept: it's a genuine statement that describes the spirit of a brand that has made glamour its most authentic trait and finds its true expression, today more than ever, in the images of the upcoming adv campaign.
Feminine empowerment can also begin with handbags. Unique, intimate, personal: clutches & tote bags describe the true universe of every woman. The most secret, the most mysterious, the most expressive. Everyone knows that Queen Elizabeth uses hers to signal to her entourage whether she is happy or not. Handbags are also and above all an expression of taste and style. They are, if you like, a feminine "sceptre".
One of the maxi trends of Spring Summer 2018 is leisure luxury. That is the right mix of elements that combine gym wear made of technical fabrics with more urban pieces. For glam & funky outfits. Casual & cool.
The new elegance passes through sneakers. They are the right card to play to casually combine a day or night time urban look. Fashionistas already know that long dresses have a special twist when paired with sneakers.