THE SALVATORE FERRAGAMO ICONIC BAG IS THE CELEBRITIES FAVOURITE

The So a Bag is one of Salvatore Ferragamo’s most iconic and best-selling accessories. Loved for its incredibly versatile combinations and unique design detail, the So a Bag is famously recognized as an accessory that is abundant with class and style.

This signature style is often reworked and reinterpreted and has now inspired a new look and function for the range, the “Soft So a.” The Soft So a debuted as the star accessory on the catwalk at the Salvatore Ferragamo Spring-Summer 2017 Womenswear and is proposed in new color and material combinations for the Pre-Fall and Fall-Winter 2017.

Some of the So a Bag’s key details remain, including the Gancino signature metal closure, the soft handle, and the detachable shoulder strap. The new variation is much more than an update of its iconic mother-bag however. It exudes an entirely new attitude and is made in saddle soft leather, a meticulous leather-working technique that echoes the art of master saddle makers. This extraordinarily supple leather gives slight irregularities to the bag’s shape, that when combined with Ferragamo’s sophisticated design, results in a classic handbag with a highly natural new guise. The uniquely crafted leather and special treatments are true innovations that have helped to radically change its image. The Soft So a Saddle bag is the So a Bag au naturel.

The SOFT SOFIA SADDLE re ects the outstanding craftsmanship involved in Florence’s saddle- making traditions. The saddle soft leather is treated with natural oils to protect it from scratch and wear and raw cuts on the front hide a practical at pocket. The Salvatore Ferragamo logo is intricately knit- stitched to the bag’s pro le by hand, and the Gancino is featured as both a fastening and a decorative motif.

The favourite versions of the Soft So a amongst celebrities and socialites, include a simple version in saddle soft leather, as well as a version with origami gros-grains motif on the front and the back of the bag, and the laser-cut version.