Salvatore Ferragamo Spring Summer 2018 Campaign “The World is a Work of Art”

The newly launched Salvatore Ferragamo Spring Summer 2018 campaign establishes connection with tradition and innovation. The timeless design and highly cultured ambiance of a place of art act as the backdrop to the campaign, a celebration of art and know-how that marries Italian tradition and an innovative vision.

The Spring Summer 2018 collection celebrates women, exalting their style, personality and beauty. Salvatore Ferragamo tells a story of femininity, dedicated to all the women with a rock and roll and romantic attitude at the same time. Guillaume Meilland-designed Ferragamo SS18 men’s collection is characterized by the leisurely lifestyle and understated elegance typical of the sun-kissed Riviera.

Salvatore Ferragamo Spring Summer 2018 campaign was shot amidst sumptuous interiors filled with works of Italian master artists. The flawless elegance of the interiors, the glow of the marble, and the sophisticated toying with graphic designs complement the backdrop of black and white portraits.

Featured in the photographs by Karim Sadli are models Faretta, Fei Fei Sun and Luc Defont-Saviard, who become icons of a new style and creative excellence, a standard that gives life to the concept that “The World is a Work of Art”. The Spring Summer 2018 collection of Ferragamo shoes and accessories finds its natural context in the sophisticated setting and with young protagonists – all a reminder that the future depends on the rich traditions of the past.