Beijing– Roberto Cavalli, one of the most prominent and well-known names in Italian fashion, celebrates the opening of its first Chinese flagship store in Beijing, Sanlitun and announces the opening of its second Beijing flagship in Shing Kong Place.

Creative Director Paul Surridge and CEO Gian Giacomo Ferraris were present to celebrate the opening of the important Sanlitun boutique in Beijing, which mark a milestone in the development of Roberto Cavalli’s direct operated China retail network expansion.

Located in the Sanlitun area in the Chaoyang Disctrict, one of the most elegant and popular destinations for shopping and entertainment in Beijing, the boutique spans 260 square metres and offers Roberto Cavalli womenswear and men’s wear, the Sport, and Eyewear collections as well as an assortment of the brands fragrances, watches, fashion jewelries, and Home collection.

For this special occasion and as a worldwide premier the brand will showcase to the pubic the first time the new collection, Paul Surridge’s debut collection for the brand. The 12 most significant looks form this preview featuring the iconic Zebra Animalier will be exclusively available in the Sanlitun flagship store already from mid of December.

The entire boutique floor is in satin finish ‘labradorite’, natural grey stone, the walls are in marmorino white and the displays are mirrors. The silk and viscose carpets are in dark and light pink, light grey, dark green and black colors to emphasize the different types of product, and create an exclusive atmosphere mixed with velvet blue and dark red sofas, and gold metal boiseries.

“Beijing is one of the most vibrant and glamorous capitals in the world. It’s time to celebrate the city with an important opening of the Roberto Cavalli Flagship store, embracing the Chinese culture and people. The Sanlitun store represents the first step of the new era for Roberto Cavalli and the brand needs to conquer its high fashion luxury position here in China ” stated Gian Giacomo Ferraris, CEO of the Roberto Cavalli Group.

“The Chinese culture has always captured my fasciation and admiration with its forward way of thinking and dynamic approach to fashion. I feel confident that my fashion vision for Roberto Cavalli perfectly fits with multifaceted roles of Chinese women and men with their modern lifestyles of globetrotting and integrative work family scenarios. I’m proud and honored to present my first collection here in the new store in Beijing as one of the first in the world,” said Paul Surridge, Creative Director of Roberto Cavalli Group.

Roberto Cavalli brand will also open a new flagship store in Shin Kong Place, Beijing. Following the Sanlitun store concept with its light color codes and the natural stone decoration over 109 square meters, it offers the full range of the Roberto Cavalli first line products. This third direct operated China store is part of a strategic retail roll out with further six stores to open in China in the next 12 months.