MCM Pays Tribute To Hip Hop Roots With New 2018 Collection
World-renowned luxury brand MCM presents its Autumn/Winter 2018 collection—a celebration of music and movement through boundary-pushing styles that champion attitude, eclecticism and dynamic design.
From its birth in 1976 amid the heady days of Munich disco to its coming-of-age with the groundbreaking cool of ‘80s New York hip-hop, MCM has been front and center for seminal moments in sound. Now, as then, MCM stands for exuberance and individuality—an emblem worn as a badge of honour for pioneers, creatives and musicians worldwide. At the core of the AW18 collection are all-new MCM Cassette bags—a series of playful updates on key MCM styles incorporating musical motifs such as cassette tapes, vinyl records and DJ boards. Inspired by the uncompromising style of rock, the Leopard Print line sees signature Stark bags adorned in bold leopard print and brass plate embellishments, while the plush softness and vibrant color of the Cubism Suede line pays homage to disco glamour.
From East to West, MCM’s indelible bond with music spans the world. This season, the label salutes this cross-border creativity in a series of new styles that are made to move. From hands-free belt bags and super-portable clutches to modular bags to make your own, these new innovative silhouettes allow their wearer to dance freely and always in style.
Music, movement, modern design.