Jake Gyllenhaal is the new face of the Santos de Cartier watch

Curiosity and a fearless, pioneering spirit: Jake Gyllenhaal can certainly identify with these Cartier values. The American actor and producer has partnered with the Maison on the new campaign for the iconic Santos de Cartier watch.

Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man. A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself. 

The actor approached this extraordinary project with characteristic dedication.

Since 1904 the Santos de Cartier watch has inspired Cartier imagination and creativity to tell the legendary tale of a determined and uncompromising quest to excel.

Jake Gyllenhaal reveals a new side to his talent with every film, performing a wide variety of roles. Cartier was drawn to his invincible style and fearless spirit. From Brokeback Mountain, which earned him a BAFTA for best supporting role and an Oscar nomination, to David Fincher’s Zodiac, Tom Ford’s Nocturnal Animals, and Stronger (2018) which he produced and starred in, he tackles demanding roles of staggering diversity with relentless verve, delivering a nuanced and perfectly pitched performance every time.