GIORGIO ARMANI PRESENTED THE EMPORIO ARMANI SPRING/SUMMER 2019 MEN'S AND WOMEN'S COLLECTIONS IN THE HANGAR OF MILAN LINATE AIRPORT
Milan, 21st September 2018 - We are pleased to announce that last night, Giorgio Armani presented Emporio Armani Boarding, a major show event held in the hangar of the Milan Linate Airport.
For the first time, the hangar played host to a fashion show and set the stage for an exclusive live performance by Robbie Williams. A crowd of 2300 was in attendance, including invited guests, press, celebrities as well as a number of members of the public.
“Airports are places full of symbolism. They suggest unbounded openness to the world outside. You take off to discover and learn, or come back after experiencing countless adventures. I liked the idea of staging this event in the same hangar which has been labelled with the “Emporio Armani” insignia and its iconic eagle logo since 1996 — an image that welcomes the thousands of travellers who land at Linate Airport or functions as a farewell as they depart from Milan. The airport is the perfect space for Emporio Armani, the brand that embodies a free, adventurous spirit and continually reasserts its essence through a contemporary style”, commented Giorgio Armani.
Launched in 1981 as a collection targeting a younger audience, today Emporio Armani is a brand that works as a hub. It matches the way people move in the urban environment, and is inspired by an inclusive, democratic attitude. After the Paris and London show- events of recent seasons, the new destination of Emporio Armani’s journey is Milan.
The event was anticipated with a billboard campaign and the customisation of the Linate Airport, as well as advertised on trams and buses throughout Milan. A special Emporio Armani Boarding capsule collection was created for the occasion: sweatshirts, T-shirts and accessories inspired by the theme, on sale in Milan, in the main Emporio Armani flagship stores worldwide, and on armani.com.