BVLGARI OCTO FINISSIMO AUTOMATIC IS AWARDED THE 2018 IF GOLD DESIGN AWARD
Munich, March 9th, 2018 – Bvlgari's Octo Finissimo Automatic in titanium is awarded the highest accolade at the iF DESIGN AWARD, the iF Gold Award in the “Product” Category.
Chosen by a jury of 63 independent experts from the international design community, this prestigious award – bestowed on only 75 of the over 6,000 products taking part in the competition – is a confirmation of Bvlgari's unique ability to combine Italian design flair with the Swiss watchmaking know-how, ensured by the Bvlgari’s integrated Swiss Manufactures.
The Octo Finissimo Automatic in titanium stems from an approach to design that puts innovation to the fore: innovation in terms of form, materials or typology, resulting into ultra-thin Grandes Complications that are radically different from the rest of the industry.
Innovation is featured in all elements of the watch: its movement, its transparent case-back, its dial and its bracelet, all made of the same material – titanium – and all with the same sand-blasted finish which gives the timepiece a monochrome look that complements its design and ultra-thin profile.
The bracelet was also a design challenge, and with the links that perfectly incorporate the folding clasp, it expresses not only an aesthetic but also ergonomics and a functionality that make Octo Finissimo even more unique when it is worn.
Following the coveted “Men’s Watch Prize” awarded by the Grand Prix d'Horlogerie de Genève last November 2017, this prestigious prize illustrates how the Octo Finissimo has burst out of the confines of the world of luxury watchmaking and is considered an iconic product within the field of international industrial design.