A|X ARMANI EXCHANGE Autumn/Winter 2017-18

A|X Armani Exchange for Men

A collection infused with metropolitan spirit, which is expressed in a taste for clashing combinations and a constant mismatch of street attitude and polished style. Electrifying appliqués and contrasts inject energy into materials, colours and lines. Blue, an Armani colour par excellence, becomes dynamic in the jacquard camo prints and wet neoprene combined with fluorescent details. Tailored jackets blend with jogging outfits and practical outerwear. A decidedly urban feel inspires parkas, sweatshirts, sleeveless tops and bold cut trousers in military green with yellow contrasts. Oversized logo motifs and all-over patterns define parkour inspired technical pieces, complemented with distressed jeans. Eastern and cosmopolitan touches feature on nylon bomber jackets and studded biker jackets, worn with satin-trim shirts and eveningwear jackets. A collection that invites free mixing and overlapping styling to express one’s personality.


A|X Armani Exchange for Women

High-voltage contrasts impart character to the collection, which is designed as a varied and multiform offering to be interpreted by individuals in their own ways. Armani themes reappear, revisited: masculine style interpreted in a feminine mood, and the logo, redsigned in a graphic version or enriched with trims and patches. Cut-out effects and new cuts personalize the silhouette. The spirit is free, airy and global – a mix of activewear and more sophisticated styles. The bomber and blazer sizes are bold, jumpers with sparkling textures are worn with ripped skinny jeans and thick shoes. Multiple solutions of outerwear are key, from padded parkas to maxi coats. The colour palette includes neutral and dusty tones juxtaposed with red, blossom pink, amber green, royal blue, burgundy red, blue and ever-present black and white. The strong wish to break rules drives a style that is constantly reflecting freedom and individuality.

A|X Armani Exchange stores can be found at:

Hanoi: Floor 3, Trang Tien Plaza, 24 Hai Ba Trung, Hoan Kiem

HCMC: Floor 2, Saigon Centre, 65 Le Loi, Ben Nghe, District 1