#ACTIVEFEMINITY: THE PERFECT FORMULA FOR MODERN LADIES

The new elegance passes through sneakers. They are the right card to play to casually combine a day or night time urban look.  Fashionistas already know that long dresses have a special twist when paired with sneakers. You just need to know how to mix everything by combining styles, trends and colour harmonies. 

The Liu Jo Shoes First Release Spring Summer 2018 collection is designed specifically for the wardrobe of a stylish and dynamic woman. It is attracted to leisure time and activewear, of course, but remains faithful to the contemporary world.

Active Femininity is the mood of the season of the first release. That is: metropolitan mood + femininity + innovation + quality. The entire world of Liu Jo is in the collection. There's attention to details, product technology, last but not least, there's comfort. 

The must-have sneaker is lined with mirrored material and includes sequined textures that not only illuminate the most severe and minimal looks, but changes colour if “brushed” in one direction or in the other. The symbol sneaker of the hyper feminine DNA of Liu Jo, is instead black, and has a perforated upper embellished by micro rhinestones and a sole illuminated by silver details.

Overlapping of materials is ever present: leather blends with technical satin, with iridescent or worn-out effect gold or silver lamé, with sequins or studs. One of the new features is the sole: it consists of an innovative mix that adds lightness and flexibility. The colours are elegant: ranging from snow pink to Candice grey, including silver and black.

More in general, shoes take on various stylistic interpretations, such as Summer Dream, Essential Future and Girls Gang. There is a charming concept behind every accessory. The basic idea lies in research, in the fusion between cultures and in the upgrading from past inspirations. 

As always, in the name of femininity: the Liu Jo philosophy.