Jacqueline

CONCEPT

Paying homage to the name of the iconic fashion style of the 20^th century, First Lady Jacqueline Kennedy Onassis – JACQUELINE uses the image of an independent and successful woman with exquisite sense of aesthetics as its core value. A JACQUELINE woman, while eagerly exploring new things and aspects of life, still wish to retain her perfect look in people’s eyes.

STORY

Inherited from Southeast Asia traditional cultural refinement and Western modernity, the multi-brand store JACQUELINE’s architecture takes inspiration from the curator model providing not only a comfortable shopping place but also an artistic exhibition of products with luxurious lifestyle for women seeking for superior values.

SERVICES

services

In an open and artistic display area, fashion products are arranged smoothly in a gentle flow with accessories and jewelry, embodying the mix and match procedure. Fitting rooms, inspired from the salon layout, are designed exclusively to satisfy the most hard-to-please customer.

The professional and well-trained employees with strong expertise in fashion industry, regional and personality differences are ready to serve.

services

In addition to create unique customer experience, JACQUELINE applies the stabilization policy for all brands to reduce the price gap between Vietnamese and international markets.